How Personality of the Year, Luiz Carlos Trabuco Cappi, has Helped Transform Bradesco

A strong financial sector characterized by growth and stability of its banking and insurance industry is one of the clear indicators of a well-performing economy. Many business executives and managers have had an influence in this sector in the Brazilian economy, but only a few of them have been able to leave imprints long enough in the industry. One of such executive is the CEO of Banco Bradesco, Luiz Carlos Trabuco Cappi. To most people, more so those in the Insurance and Pension Plans industry, Mr. Luiz Carlos Trabuco Cappi is no stranger to them, owing to his impressive record of accomplishment in this sector.

This time though, Luiz Carlos Trabuco Cappi is making news for a different reason. With the change in guard at Bradesco, the second largest private banking organization has picked on Luiz Carlos Trabuco Cappi to help them continue the impressive performance of his predecessor, Mr. Márcio Cypriano. As the third president of the company, Márcio Cypriano was quite instrumental in the growth and success of this banking giant. The business executive who hands the leadership mantle of the company after attaining 65 years has been able to help Bradesco increase its market value six folds from 5 billion US dollars when he joined as the President to 30 billion US dollars.

To most people, Luiz Carlos Trabuco Cappi has an uphill task matching these excellent success records of his predecessor and also help the banking giant regain its number one spot from Itaú-Unibanco. While this may seem like an uphill task, Luiz Carlos Trabuco Cappi is committed in every possible way to accomplish these targets and even surpass them. What gives Mr. Trabuco Cappi all the confidence and determination is the fact that he is both competent and has enough industry experience to deliver the results. To spice things up is that all this industry experience was gained at Bradesco Group, meaning that he understands and subscribes to all the culture and traditions of the organization.

Luiz Carlos Trabuco Cappi joined Bradesco in 1969 with his first assignment at the company’s Marília branch being their clerk. After working for two years at the agency, he was transferred to the bank’s headquarters in São Paulo where he got the opportunity to grow and develop himself professionally. All his life, Luiz Carlos Trabuco Cappi has served Bradesco diligently despite numerous lucrative offers to shift guard to other companies. Before getting the top job, Luiz had served Bradesco in different positions some of them being the director of marketing, a position he held in 1984. He has also worked between 1992 and 1998 as the president and executive director of the bank’s private pension firm. In addition to this, he has also worked as the vice-president and president of the bank’s insurance arm in 1999 and 2003 respectively.

Education wise Mr. Luiz Carlos Trabuco Cappi holds a Philosophy degree from São Paulo University from the faculty of Philosophy, Science, and Letters.

As the new President of Bradesco bank, Luiz Carlos Trabuco Cappi is counting on his education competence and industry experience to help him regain the bank’s top spot in the industry. Being the strategist and intellectual he his, Luiz Carlos Trabuco Cappi has set his course right by acquiring ownership of Brazilian branch of HSBC for a sum of 5.2 billion US dollars. Commenting on this business deal of the year, Luiz Carlos Trabuco Cappi noted that this acquisition is in line with their objective and will save the business six years of organic growth. What the deal will mean for Bradesco is that the number of account owners in Bradesco will increase, total investment funds will go up too, and the branch’s network will increase.http://www.camar.sp.gov.br/images/imagesnoticias/851/principal.html

 

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