Luiz Carlos Trabuco Cappi: Leading Bradesco to Its Former Glory

When Luiz Carlos Trabuco Cappi resumed leadership as the president of Bradesco Bank in 2009, the bank had been on a downward stream. Its rival Itau Unibanco had even overtaken it. But with his business acumen and leadership skills, Mr. Carlos has led the bank to its former glory. According to Luiz Carlos Trabuco Cappi, “leadership alone is not a goal,” our goal is to serve the municipalities in which we operate better.”

In 2015, Mr. Trabuco made the boldest move which saw the bank even grow further. With the approval of the board, he bought HSBC’s Brazilian branch at a whopping $5.2 billion which became the largest business in Brazil in that year. This acquisition opened the stage for Bradesco to grab its leadership position in the private segment.

The market share of Bradesco increased tremendously outperforming Itau Unibanco regarding branch network, total investment funds and a number of account holders. In light of this, Mr. Cappi was awarded 2016’s THE FINANCE ENTREPRENEUR OF THE YEAR by MONEY.http://www.infoescola.com/curiosidades/trabuco/

Luiz Carlos Trabuco Cappi was born in Marilia in 1951. He is a graduate of the University of Sao Paulo with a degree in Philosophy. Mr. Trabuco started working in the banking sector at the bank in1969, and ever since he has acquired a diverse experience in the banking industry. He has held different positions within the bank and has followed a hierarchical order in the bank until he was appointed the President of the Bank in 2009. However, he had been the president of Bradesco Seguros between 2003 and 2009. Bradesco Seguros has contributed about 30% of Bradesco’s profits up to date.

From the moment, he resumed the presidency of the bank; he has worked round the clock to revolutionize the bank. He is always on the lookout for market professionals who can inject more blood to the bank’s growth. His work has greatly borne fruit as the bank has regained its former glory.

In 2015, he was invited by the then President of Brazil, Dilma Rousseff to take on the role of the Ministry of Finance. However, he declined the offer. In an interview with one executive of the bank, he says “Mr. Trabuco was born to work for Bradesco”.

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