Dry and chapped lips never had it so good as when Evolution Of Smooth lip balm entered the beauty/personal health scene in 2009. Literally shaped like a ball, fun and trendy Evolution Of Smooth balm, which became simply EOS Lip Balm, rolls effortlessly onto the lips with a ticklish feature of flavors and fragrance. In addition, EOS is a highly-nourishing eco-friendly treat that not only feeds parched lips, but adds a flair of imagination to a once stick-like product that had become dull and predictable, ushering in a new age of fashion for the lips.
The primarily spherical design of EOS was to make it easy to find in a purse, handbag, or carryall. However, the round shape added such a sense of playfulness that it grew in popularity almost like a new toy. EOS even attracted female celebrities to use the product, and the lip-balm-ball rolled its way into Miley Cyrus’ and Britney Spears’ music videos.
Word of mouth spread the news of the unique easy-to-find-in-your-bag lip balm that also smelled and tasted refreshingly delicious. Beauty bloggers began to write about EOS, and it developed a presence on YouTube, Facebook, and Instagram. Along the EOS lip balm journey was also a sponsorship of Demi Lovato’s world tour and a representation of EOS by Taylor Swift as its spokesperson in Asia.
Today EOS is not only a favorite of Millennials, but all generations of women and girls. Continuing to produce new flavor combinations and scents, the makers of EOS have also maintained a nourishing blend of shea butter, olive oil, jojoba, coconut oil, stevia extract, beeswax, and sunflower seed oil. The antioxidant-rich formula feeds the lips and keeps them healthy, while the natural flavor-extracts add delightful taste. With a cruelty-free, nothing-artificial foundation, EOS is truly an exciting, new health-conscious product.