Securus Technologies Offers Technology Challenge To GTL

In the business world, companies compete on a daily basis. Many of these companies compete in the same industry markets for customers. There are some industries that have more competition than others based on the type of products and services offered by the companies. One of the industries where the competition is highly competitive is the technology industry. Many companies provide technology related products and services to the public. Many of these companies offer the same products and services.

 

As a result, there are various companies in the technology industry that do not get along based on the competitive nature of the industry. Two of these companies are Securus Technologies and GTL. The two companies compete in the same technology markets and provide very similar technology related products and services.

 

With issues between the two companies that go back several years, Securus Technologies recently requested a technology bakeoff with GTL through a press release. The goal of the technology bakeoff would be to determine the company that provides the better technology to the public. Securus Technologies believes that it provides the better products and services. The company wants to do the technology bakeoff to prove it is a better company than GTL.

 

Securus Technologies wants to use an independent judge to determine the winner of the technology bakeoff. Securus Technologies listed many reasons why it feels that the company is better than GTL. I think that Securus Technologies really wants to have a technology bakeoff. I think that Securus Technologies is serious about the technology bakeoff, and the company wants to prove it is better than GTL.

 

While Securus Technologies has made an offer to have a technology bakeoff, GTL has not accepted the challenge.

 

Securus Technologies is a proven technology company that offers a variety of technology related products and services to safety related organizations that include public safety, corrections, and law enforcement. Securus Technologies also provides products and services to inmates.

 

 

EOS the lip balm of the Millennial Woman

Have you noticed that fun egg shaped lip balm that seems to have come out of nowhere? It is called EOS (an acronym for the company’s name, Evolution of Smooth). This lip balm went from small startup company to being the second best selling lip balm in the country by Kline the research and consulting company.

The Creation of EOS

Sanjiv Mehra, with a career in major consumer packaged goods companies, partnered with Craig Dubitsky and Jonathan Teller, with careers in the creation of startup companies, to form EOS. Before EOS was released Dubitsky left to manage a new company, Hello Products.

Mehra and Teller researched and found that even though most women used lip balm in their daily routine they didn’t enjoy it. The unisex product available was not making the mark. Creating a product especially designed for women that was as imaginative as possible to set it apart from existing products was their goal. They wanted a product that would engage all five senses. Scent and flavor to the feel and color of the packaging and even the sound when closing the container were taking into consideration while developing EOS.

EOS’ Marketing

At first they had a difficult time get EOS lip balm on the shelves at the major retailers. Many of the male buyers said they simply didn’t understand the product. EOS found its break when a female buyer for Walgreens fell in love with the product. Soon after Walgreens began carrying EOS, Walmart and then Target followed suit. Today, online stores Amazon and eBay sell EOS too!

Product Links: http://www.ebay.com/bhp/eos-lip-balmhttp://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556.

EOS’s market is millennial women age 25 to 35 that are conscious of style. Because of this, the marketing strategy uses modern innovations.

Read more at: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick