Fabletics Reveals How Reviews Boost Revenue and Trust

If you are wondering how Fabletics achieved a 300% growth rate in just a few years, you should take a look at their marketing strategy. Their marketing strategy focuses heavily on the power of the crowd. This is another way of referencing online reviews.

 

Online reviews will help boost your sales. Around three-quarters of consumers said that when they see positive reviews and testimonials on a sales page or a landing page, they are more likely to take the next step in the purchasing process. By simply including online reviews on your sales pages and your landing pages, you can increase conversion rates by almost 20%.

 

Online reviews do not just make a difference on your own website and sales pages. People search for online reviews on third-party websites and review sites, such as Yelp. Yelp has done studies on how extra star ratings improve sales and revenue. According to Yelp, even one extra star rating can increase your revenue by almost 10%. Depending on how much revenue and profit you earn, this makes a big deal. When it comes to restaurants, they get sold out almost 20% more times when they have even just an extra half star rating.

 

One reason that Fabletics has been able to stand out among their competition is because they focus heavily on online reviews. They encourage their customers to leave online reviews. They respond to their online reviews religiously. Online reviews are an important part of Fabletics’ marketing strategy. Because of their online reviews, Fabletics has been able to have more than 1 million subscribers. These repeat customers make up most of their revenue and profits. Even new customers are often referred by repeat customers. They have dozens of thousands of reviews across the internet. Online reviews will help improve your repeat customer retention rate because they increase trust in your products. When other people like your products, other customers are more likely to like the products themselves and appreciate what you have done.

 

There are so many opportunities for online reviews. Yelp and Trust Pilot are some of the most popular sites for online reviews. You can also place your reviews on your own website and sales page.

 

Customers really trust online reviews. More and more customers trust online reviews every year. It has come to a point that well over 80% of customers trust online reviews. Many say it is their equivalent to a friend recommendation. Consumers are now searching for online reviews on a regular basis. This is true even when they are shopping in stores for offline products.

 

Kate Hudson has been helping Fabletics since the beginning. She has made sure to hook them up with their parent company, Techstyle Fashion Group, so that they have the right resources and the team to help them succeed. She has helped shape their customer service strategy, marketing plans, their designs, and much more. Please take the Fabletics quiz.

Taking on Amazon is Not Impossible – The Case of Fabletics

Fashion sells, but when you are competing against giants such as Amazon success seems bleak. Amazon controls about 20% of the market, and the rest is largely shared by big merchants and labels. Entering into this competitive industry seems risky, but Fabletics, an emerging brand, has beaten all odds to achieve impressive success.

 

A Smart Approach

Fabletics has been around for only three years, but it has already grown to about $250 million in such a relatively short period. Its incredible success has been attributed to several factors. For starters, its products are not only high-quality but also affordable compared to the competition. Additionally, it has done a great job of reaching out to the market and appealing to the activewear movement. However, its main strength lies in its business model.

 

Like giants such as Warby Parker and Apple, Fabletics’ business model resembles a sort of movement. Unlike most fashion companies, Fabletics requires its clients to subscribe for its products rather than buy promptly. By doing so, Fabletics is assured of a consistent income flow and a growing customer base. This is referred to as reverse show-rooming, and it may well be the future business model for most fashion companies.

 

Defining Reverse Show-Rooming

It has always been the norm that customers browse clothes before buying; this is known as show-rooming. However, most customers take advantage of this to browse clothes on major fashion companies only to later look for cheaper alternatives elsewhere. This practice has been slowly killing many fashion companies, and it has become worse now that most customers shop online.

 

Fabletics has taken a different route that has proven successful: reverse show-rooming. Customers cannot simply browse the selection of sportswear and walk away; they are required to subscribe for monthly supplies, although one can always skip or return a delivery. The idea seems unfeasible at first, but it has worked out well for Fabletics as the company is now guaranteed a constant customer base that will only grow bigger if everything goes smoothly.

 

Reverse show-rooming has not been easy for Fabletics to harness. It has taken several smart strategies that scope price, quality, identity, and appeal. For starters, Fabletics products are high-quality and relatively affordable considering that customers receive full active-wear gear. Additionally, Fabletics has focused on active-wear, a popular emerging category of sportswear. It is especially popular with runners and people who exercise lightly, and many people have come to identify with it. Finally, it has appealed greatly to its market in all aspects including advertising and design.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on