The Innovative Manner in Which Jose Auriemo Neto and JHSF are Asserting Dominance Over the Brazilian Real Estate Industry is Something to be Admired

JHSF needs no introductions. The Brazilian company has over the last two decades grown to become among the largest in the real estate industry. Total the company is valued at more than $3 billion. With plans to expand into the United States (Miami and New York) and Uruguay (Punta del Este), its value will likely significantly increase in the coming years.

JHSF is known for pioneering innovative moves in the real estate industry. Over the course of the first few years of the company’s existence, it purely dealt in residential and mixed residences. It later decided to expand into the shopping mall business and developed its first mall in 1997. The company again divested into the hospitability business by purchasing the Fasano Group of Hotels. Only two years ago, the company again made a daring move by kicking off the process to develop a business airport in Sao Paulo.

JHSF’s recent success could not have been achieved without the input of Jose Auriemo Neto. Mr. Neto has been the company’s Chief Executive Officer for the past 14 years. He is one of JHSF’s most loyal servants having been with the company since 1993. In totality, he oversees a workforce of about 500 employees at the four decade-old company.

Mr. Neto has excelled at almost everything he has done. He studied at the world acclaimed Fundacao Armando Alvares Penteado (FAAP) University in Sao Paulo. Additionally, in his time with FHSF before being named chief executive officer, he heavily involved in the launching of the company’s services and shopping center departments. These moves marked the company’s shift from a conventional real estate and thus began his journey to dominate the entire industry.

Jose Auriemo’s strong inclination for leadership extends far beyond JHSF. He has previously served as an executive officer at the leadership group, Young Presidents’ Organization (YPO). In fact, his contribution to the organization was so significant that he got two consecutive terms in 2003/2004 and 2004/2005. He has been a member of the organization for more than a decade now.